So glad you're here.

As an entrepreneur, you understand how much passion is poured into a creative business. The same is true here at Sarah Ann Design: I'm passionate about helping other creatives build a lasting legacy through intentional brand design. My job is to help you build a purposeful and strategic brand... a brand that feels distinctive to you and you alone—a brand that your ideal clients can't resist.

from one creative heart to another...


Nothing makes my soul sing like the creative process of design. I'm passionate about it every step of the way, from sketching initial concepts to pushing pixels until a design is juuuust right on-screen.

I spent four years earning my degree in Graphic Design, and I have since crafted brands for over one hundred creative professionals. It's an honor to be entrusted with a fellow entrepreneur's business; I consider it a true privilege to serve my sweet clients by doing the job I love every single day.

Here are a few of the skillsets I can offer to help you build a distinctive brand of your own:


I'm an artist at heart. From custom drawings and little icons to hand-scripted calligraphy, I love to look for opportunities incorporate an artisan touch into your brand.

Custom illustration makes all the difference; it's one of those little things that makes your brand completely unique to you. That's why I include custom graphics in my brand design package; I want you to walk away with everything you need to present your brand!


Did you know I earned a college degree in Creative Advertising? As much as I can appreciate beautiful design, it's the strategy behind it that really motivates me.

I believe polished design must also be purposeful. Strategy is the foundation to every design experience: from researching your target audience and competitors to identifying differentiating keywords, I love putting a powerful brand strategy to work!

Sarah Ann Design developed from a long-term love affair with letterform and polished typography. I believe in thoughtful brand strategy and a refined approach to design—creating connection and cohesion in every step of your client experience.

meet sarah erickson

As for me? I am wife to my high school sweetheart, and still thanking my lucky stars that he asked me to be his girlfriend when we were just fifteen. To experience life together thus far has been an immense joy and an awfully big adventure.

Few things speak to my soul like a gorgeous ink flourish, but antique churches certainly come close. I graduated in December 2015 from Southern Methodist University with a B.A. in Creative Advertising and Graphic Design, and now live happily nestled in at the foothills of the Vaca Mountains mountains with my husband and a dozen plant babies.

Whether you’re seeking a cohesive brand design, or looking for a website that your dream clients can't resist... I would be honored to partner with you. Let’s share a cup of coffee and strategize all the details.






My husband says we have too many. I say there's no such thing.

Hot or iced! Current caffeine intake: four cups before noon.

So many stories held within these sacred spaces; it moves my soul.

(n). two or more letters joined together to form one glyph or character

My Boston Terrier: Amelia Mignonette Thermpolis Renaldi... PrinCESS of Genovia

favorite things

Boutique Hotel
Interior Designers
Museum / Gallery

dream client list

Coffee Shop
Local Bakery

Adventure Brand
Travel Agency
Plant Shop

Wine / Vineyard
Local Brewery

The blog is brimming with free resources just for you! From tips on creativity to brand strategy insights, you'll find plenty of content to help you in your own creative journey.

free resources

How can I help you?

right this way

Interested in learning more about my brand design services? Let's schedule a complimentary consultation call to get better acquainted and answer any questions you might have.

brand design

learn more

Maybe you just need a couple of graphics to enhance your brand? Hop on over to my Creative Market shop to purchase illustrations and spot calligraphy to use in your own projects.

the illustration shop

take me there

the team: 3 creative laides and their dogs

Browse the list →

Want to get a feel for my workspace? Browse my list of favorite design tools, art supplies, and business resources!

design tools

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Pssst! Want to snag my favorite supplies to use at your own desk? Take a peek at my resources list here!

Crafting intentional brands from our home near Sacramento, California

an intimate creative design studio

The Studio

Meet the Team:

I'm Sarah: designer, creative director, and owner behind the business. I'll take the lead on strategy and design for your project. It is such a joy to develop intentional brand concepts for each of our clients; I am forever grateful to love what I do!

Designer & creative director


Lisa is our amazing project manager and admin assistant. You may see Lisa's name on emails or in our Asana workspace—she's here to help answer questions, keep projects moving forward, and assist you throughout our time together.

Project Manager


Amanda is a talented designer who helps bring our projects to life with assistance on brand / website designs, collateral, and launch graphics. Her design aesthetics and attention to detail lend a layer of creativity and polish to every project. 



Sarah was such a joy to work with and created gorgeous branding elements for my wedding planning business. She listened to what I wanted and got to the heart of my brand to deliver items that felt like a true representation of me and my business. I was super impressed with her professionalism and quick turnaround times. Sarah, thank you so much and I highly recommend her to anyone!

– Brooke, Stellaluna Events

If you want to bring your branding to the next level—Sarah Ann is THE person to contact. Her work is impeccable and she took the time to understand our narrative and branding needs—enabling her to deliver a package so comprehensive and close to our vision that it was almost as if she plucked it from our minds! We're already lining up more work with her for next year, and we cannot recommend her highly enough!!

– Monica, Lettering by GRG

Hiring Sarah means hiring a designer to create brand elements that truly speak to the heart of your business. She took the time to learn about the big picture vision behind my blog and our in-depth conversations have revealed even more exciting goals for my brand's future. Not only is Sarah a talented artist and creative—she is an organized, driven, passionate business owner who deeply cares for her clients and their businesses. I recommend Sarah Ann Design to any and all who crave a gorgeous, cohesive brand!

– Steph, Farewell Travel Co.


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